BRAZE RESOURCES
Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients
Case Study: From Chaos to Clarity
Three months into a failing Braze implementation, a national membership organization was drowning in manual work, stagnant performance, and major identity issues misclassifying tens of thousands of users daily. We rebuilt their journey strategy, resolved identity and duplication, and streamlined their newsletter workflow—driving ~20% email revenue growth and cutting production time to ~30 minutes/week.
How to Get Your Braze Email Strategy Holiday-Ready
The holiday season is the most competitive time of year for email marketers –and getting into the inbox is tougher than ever. Learn how to optimize your Braze email strategy for better deliverability, smarter segmentation, and peak performance. Follow our expert-backed checklist to avoid the spam folder and keep your Q4 campaigns on track.
AI in Action: What Braze’s Latest Moves Mean for Marketing Leaders
At Forge 2025, Braze didn’t just talk about AI - they showed how it’s reshaping modern marketing. From real-time decisioning to intelligent automation, their new tools promise smarter, faster, more personalized engagement at scale. Here's what marketing leaders need to know.
Before They Unsubscribe: Use Preference Centers to Keep Customers – and Their Trust
Unsubscribes don’t have to be the end of the conversation. With a well-designed preference center, you can give customers control, reduce opt-outs, and build lasting trust. Learn how to make customer choice central to your email strategy—and keep inbox fatigue from driving people away.
Clicks Don’t Lie: 5 Metrics to Make Your Emails Shine
Discover the five essential email marketing metrics that directly impact deliverability, sender reputation, and inbox placement. Learn how bounce rates, open rates, click-throughs, complaints, and unsubscribes shape your email performance—and how to use them to boost engagement and ROI.
Send with Purpose: Email Tactics That Convert
Discover actionable email marketing best practices that drive engagement and conversions. Learn how to craft compelling subject lines, use strategic visuals, and write human-centered copy that resonates. Upgrade your email strategy with expert tips that help your brand stand out in crowded inboxes.
