BRAZE RESOURCES

Marketing teams are under pressure to move faster, personalize at scale, and do more with limited resources. BrazeAI Operator is an AI marketing assistant built into the Braze platform that helps streamline marketing operations, accelerate campaign creation, and support lifecycle marketing and experimentation. Learn how teams use AI to improve marketing automation, execution speed, and engagement.

Unsubscribe failures are rarely caused by email platforms—they’re caused by unclear ownership of consent data across modern marketing stacks. As CRMs, data warehouses, and marketing automation tools like Braze all update subscription preferences, conflicts emerge. This article explains why a single source of truth for unsubscribe and email consent management is critical for deliverability, compliance, and customer trust.

Learn how the Braze MCP Server gives marketers secure, AI‑powered access to campaign insights using plain‑English questions. This read‑only approach removes reporting bottlenecks, protects live data, and helps teams move faster—from campaign analysis to onboarding and strategic planning.

Is your Braze onboarding complete, but performance still underwhelming? If campaigns require engineering, automation feels limited, or personalization seems out of reach, you may be hitting a hidden ceiling. See a break down of how to assess, reset, optimize, and elevate your Braze strategy to unlock stronger automation, cleaner data architecture, and measurable ROI.

Most Braze onboarding programs focus on activation - not adoption. The result? Teams go live but never unlock advanced personalization, AI-driven decisioning, or cross-channel orchestration. This article breaks down the six common onboarding mistakes that create an unecessary “Braze Glass Ceiling” - and how to ensure your customer engagement strategy reaches its full ROI potential.

Three months into a failing Braze implementation, a national membership organization was drowning in manual work, stagnant performance, and major identity issues misclassifying tens of thousands of users daily. We rebuilt their journey strategy, resolved identity and duplication, and streamlined their newsletter workflow—driving ~20% email revenue growth and cutting production time to ~30 minutes/week.

The holiday season is the most competitive time of year for email marketers –and getting into the inbox is tougher than ever. Learn how to optimize your Braze email strategy for better deliverability, smarter segmentation, and peak performance. Follow our expert-backed checklist to avoid the spam folder and keep your Q4 campaigns on track.

See how Covalent unified customer identity, automated compliance, and scaled multilingual marketing for a global B2B distributor using Braze.

Learn how to use Context Steps in Braze to create smarter, more personalized customer journeys. This practical guide breaks down what they are, why they matter, and how to implement them effectively.

At Forge 2025, Braze didn’t just talk about AI - they showed how it’s reshaping modern marketing. From real-time decisioning to intelligent automation, their new tools promise smarter, faster, more personalized engagement at scale. Here's what marketing leaders need to know.

Unsubscribes don’t have to be the end of the conversation. With a well-designed preference center, you can give customers control, reduce opt-outs, and build lasting trust. Learn how to make customer choice central to your email strategy—and keep inbox fatigue from driving people away.

Segments and segment extensions may sound alike, but in Braze, they serve very different purposes. Learn when to use each for smarter targeting.