Tips & Tricks

Unsubscribes don’t have to be the end of the conversation. With a well-designed preference center, you can give customers control, reduce opt-outs, and build lasting trust. Learn how to make customer choice central to your email strategy—and keep inbox fatigue from driving people away.

Segments and segment extensions may sound alike, but in Braze, they serve very different purposes. Learn when to use each for smarter targeting.

Learn how Braze Banners empower marketers to deliver persistent, real-time messages—no dev required. Boost engagement, conversions, and campaign speed.

Discover the five essential email marketing metrics that directly impact deliverability, sender reputation, and inbox placement. Learn how bounce rates, open rates, click-throughs, complaints, and unsubscribes shape your email performance—and how to use them to boost engagement and ROI.

Discover actionable email marketing best practices that drive engagement and conversions. Learn how to craft compelling subject lines, use strategic visuals, and write human-centered copy that resonates. Upgrade your email strategy with expert tips that help your brand stand out in crowded inboxes.

Explore Braze’s new features—Canvas Context Variables, RCS, and Banners—to create smarter, personalized customer journeys at scale.

Stay compliant & move faster with Braze’s new SMS updates—opt-out keyword changes + phone number-based user imports now live.

Troubleshoot Braze SDK errors like a pro. Quick fixes for Content Cards, IAMs, and Push Notifications.

Expert tips to turn your Braze onboarding into long-term martech success—clean data, strong processes, and campaign-ready execution strategi

Discover how AI-powered tools are transforming customer engagement—and why marketers who embrace automation are gaining a competitive edge.

Master IP warming with our top 10 expert tips! Boost email deliverability, build a solid sender reputation, and keep your emails out of spam

Improve email deliverability by managing soft bounces with Braze’s new tools. Boost inbox placement, protect reputation, and engage users.