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Clicks Don’t Lie: 5 Metrics to Make Your Emails Shine
Discover the five essential email marketing metrics that directly impact deliverability, sender reputation, and inbox placement. Learn how bounce rates, open rates, click-throughs, complaints, and unsubscribes shape your email performance—and how to use them to boost engagement and ROI.
Jessica Ramirez
Jul 94 min read


Send with Purpose: Email Tactics That Convert
Discover actionable email marketing best practices that drive engagement and conversions. Learn how to craft compelling subject lines, use strategic visuals, and write human-centered copy that resonates. Upgrade your email strategy with expert tips that help your brand stand out in crowded inboxes.

Laasya Mamidipalli
May 284 min read


Smarter Messaging Starts Here: Braze Adds Context Variables, RCS & Banners
Explore Braze’s new features—Canvas Context Variables, RCS, and Banners—to create smarter, personalized customer journeys at scale.

Stanton Willins
May 203 min read


Text Smarter, Not Harder: New SMS Compliance + Import Tools in Braze
Stay compliant & move faster with Braze’s new SMS updates—opt-out keyword changes + phone number-based user imports now live.

Allison Sanders
Apr 163 min read


Fix It Fast: A Braze SDK Troubleshooting Cheat Sheet for Marketers & Devs
Troubleshoot Braze SDK errors like a pro. Quick fixes for Content Cards, IAMs, and Push Notifications.
Jasper Hortillano
Apr 85 min read


Make Braze Your Favorite Martech Toy—And Actually Use It
Expert tips to turn your Braze onboarding into long-term martech success—clean data, strong processes, and campaign-ready execution strategi

Stanton Willins
Apr 14 min read


AI + You: Outsmart, Don't Outwork
Discover how AI-powered tools are transforming customer engagement—and why marketers who embrace automation are gaining a competitive edge.

Stanton Willins
Mar 252 min read


From Cold to Hot: The Ultimate Guide to IP Warming
Master IP warming with our top 10 expert tips! Boost email deliverability, build a solid sender reputation, and keep your emails out of spam
Ryan Kosanic
Mar 182 min read


Mastering Soft Bounce Management: Keep Your Emails in the Inbox
Improve email deliverability by managing soft bounces with Braze’s new tools. Boost inbox placement, protect reputation, and engage users.

Allison Sanders
Mar 123 min read


Exploring Braze's Recent Advancements: Landing Pages, Smarter Journeys & More!
Braze's latest updates bring smarter journeys, seamless landing pages, and enhanced controls—helping you engage, optimize, and scale!

Michelle Ward
Feb 272 min read


Braze Like a Pro: Microservices Integration Made Simple
Integrate Braze with microservices using API gateways & event-driven webhooks for scalable, real-time customer engagement.
Jasper Hortillano
Feb 193 min read


Master Multi-Channel Marketing with Braze
Unlock multi-channel marketing with Braze! Boost engagement through email, SMS, push, WhatsApp & more. Elevate your strategy today!

Stanton Willins
Feb 42 min read


Boosting Your Email Game: A Guide to IP Warming and Reputation Management
Boost email deliverability with IP warming and reputation management tips to improve inbox placement and avoid the spam folder.
Ryan Kosanic
Jan 292 min read


Braze Features from 2024 That Continue to Excite Us
Discover Braze’s top 2024 features: drag-and-drop landing pages, bulk profile merging, and BrazeAI™ Liquid Assistant.

Allison Sanders
Jan 234 min read


Keeping It Compliant with Braze: Your Data Privacy Checklist
Stay compliant with data privacy laws using Braze’s features. Your go-to checklist for managing consent, retention, and security.
Jasper Hortillano
Jan 95 min read


Exploring Braze's Recent Advancements: Updates That Empower Marketers
Discover Braze's latest 2024 updates, from Adobe Currents integration to Report Builder 2.0, enhancing your marketing and driving innovation

Michelle Ward
Dec 19, 20242 min read


2024: The Year Covalent Marketing Became a Braze Powerhouse
Celebrate Covalent Marketing's 2024 achievements: Going Braze-only, onboarding excellence, team growth, and sharing Braze insights!

Stanton Willins
Dec 11, 20243 min read


Gobble 'Til You Wobble: A Thanksgiving Message from Covalent Marketing (with Extra Gratitude!)
Grateful for our clients, Braze partnership, and team this Thanksgiving—here's to growth, collaboration, and a delicious holiday ahead!

Ryan Kosanic
Nov 26, 20242 min read


Engage Smarter: The Power of Braze’s Data Platform
Discover how the Braze Data Platform powers real-time, personalized customer engagement with seamless integrations and actionable insights.
Jasper Hortillano
Nov 20, 20244 min read


Mastering Gmail Promotions with Braze: A Guide for Black Friday Success
Master Gmail Promotions in Braze for Black Friday! Set up high-impact emails that boost deliverability and drive holiday conversions.

Allison Sanders
Nov 14, 20244 min read
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