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Context Is Everything: Personalizing Customer Journeys in Braze
Learn how to use Context Steps in Braze to create smarter, more personalized customer journeys. This practical guide breaks down what they are, why they matter, and how to implement them effectively.

Laasya Mamidipalli
Nov 11, 20253 min read


Smarter Messaging Starts Here: Braze Adds Context Variables, RCS & Banners
Explore Braze’s new features—Canvas Context Variables, RCS, and Banners—to create smarter, personalized customer journeys at scale.

Stanton Willins
May 20, 20253 min read


The Power of Single-Message Canvases
Unlock new marketing potential with Braze's Canvas for single messages. Explore flexibility, dynamic testing & user profile updates today!

Allison Sanders
Oct 10, 20243 min read
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