Marketing teams are under pressure to move faster, personalize at scale, and do more with limited resources. BrazeAI Operator is an AI marketing assistant built into the Braze platform that helps streamline marketing operations, accelerate campaign creation, and support lifecycle marketing and experimentation. Learn how teams use AI to improve marketing automation, execution speed, and engagement.

Three months into a failing Braze implementation, a national membership organization was drowning in manual work, stagnant performance, and major identity issues misclassifying tens of thousands of users daily. We rebuilt their journey strategy, resolved identity and duplication, and streamlined their newsletter workflow—driving ~20% email revenue growth and cutting production time to ~30 minutes/week.

Learn how to use Context Steps in Braze to create smarter, more personalized customer journeys. This practical guide breaks down what they are, why they matter, and how to implement them effectively.

Don't judge marketing engagement software by just one year’s worth of data! See three years of Gartner's Magic Quadrant trends.