Learn how to use personalized delays in Braze to send messages at the perfect time for each user. Instead of relying on static schedules, this approach uses real customer data—like renewal or trial dates—to improve relevance, increase engagement, and deliver more effective, well-timed campaigns.

A digitally native retail brand transformed its lifecycle marketing by migrating from Klaviyo to Braze, unifying Shopify data, and building a real-time, multi-channel customer journey across email, SMS, and in-app messaging to drive scalable growth.

Marketers are pros at adapting - see how the pandemic impacted digital automation, ecommerce and personalization strategy.