The holiday season is the most competitive time of year for email marketers –and getting into the inbox is tougher than ever. Learn how to optimize your Braze email strategy for better deliverability, smarter segmentation, and peak performance. Follow our expert-backed checklist to avoid the spam folder and keep your Q4 campaigns on track.

Unsubscribes don’t have to be the end of the conversation. With a well-designed preference center, you can give customers control, reduce opt-outs, and build lasting trust. Learn how to make customer choice central to your email strategy—and keep inbox fatigue from driving people away.

Discover the five essential email marketing metrics that directly impact deliverability, sender reputation, and inbox placement. Learn how bounce rates, open rates, click-throughs, complaints, and unsubscribes shape your email performance—and how to use them to boost engagement and ROI.

Improve email deliverability by managing soft bounces with Braze’s new tools. Boost inbox placement, protect reputation, and engage users.