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BRAZE RESOURCES

Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients

Know Your Numbers - When's the Last Time You Checked Your Data Points?

Track your data point usage in Braze to stay within budget and avoid overage fees. Learn how to identify inefficiencies and save costs.

Speaking the Same Language

Don’t leave terminology open to interpretation. Take time to clearly communicate with your team to ensure they are setup for success!

My MarTech Keeps Evolving, But My CSV Stays the Same Age

Learn from our experts how to integrate legacy CSV files with modern data movement methods when transitioning to a MarTech Platform as Braze

Does Time Really Matter?

Learn tips from our experts on how to create successful time segments to execute your digital campaigns and canvases in Braze.

Taking a Peek After Covid

Marketers are pros at adapting - see how the pandemic impacted digital automation, ecommerce and personalization strategy.

What You Need to Know About BIMI and Email Authentication

Understand how to best leverage BIMI in email marketing for increased customer engagement, brand recognition, and optimal deliverability.

Being Truly Omnichannel and Data-Driven Requires a Marketing System of Record

Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.

Case Study: A Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three Steps

How they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.

Case Study: Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process

A major retailer selects an enterprise solution with objectivity, speed and confidence.

The Rise of Zero-party Data and Its Importance

Marketers need to keep ahead of changes to online data collection. Learn what you need to know to adapt your online tactics.

Martech Solution Implementations: It's Not Just Pushing Buttons

Marketing leaders often underestimate the technical expertise and resourcing required to implement new software. Here's what to expect.

45% Reduction in Offer Creation and Improved Attribution for an International Bank

Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights

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