Don’t leave terminology open to interpretation. Take time to clearly communicate with your team to ensure they are setup for success!

Learn from our experts how to integrate legacy CSV files with modern data movement methods when transitioning to a MarTech Platform as Braze

Learn tips from our experts on how to create successful time segments to execute your digital campaigns and canvases in Braze.

Marketers are pros at adapting - see how the pandemic impacted digital automation, ecommerce and personalization strategy.

Understand how to best leverage BIMI in email marketing for increased customer engagement, brand recognition, and optimal deliverability.

Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.

How they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.

A major retailer selects an enterprise solution with objectivity, speed and confidence.

Marketers need to keep ahead of changes to online data collection. Learn what you need to know to adapt your online tactics.

Marketing leaders often underestimate the technical expertise and resourcing required to implement new software. Here's what to expect.

Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights

Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.

Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.

How a Fortune 100 health insurance company used personalized inbound marketing to become more consumer-centric.

Marketing Operations teams are essential to the efficiency and effectiveness of advanced, forward-thinking Marketing departments.