Three months into a failing Braze implementation, a national membership organization was drowning in manual work, stagnant performance, and major identity issues misclassifying tens of thousands of users daily. We rebuilt their journey strategy, resolved identity and duplication, and streamlined their newsletter workflow—driving ~20% email revenue growth and cutting production time to ~30 minutes/week.

Braze's latest updates include Data Transformation Templates, improved Push analytics, and enhanced features for personalized marketing.