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Clicks Don’t Lie: 5 Metrics to Make Your Emails Shine
Discover the five essential email marketing metrics that directly impact deliverability, sender reputation, and inbox placement. Learn how bounce rates, open rates, click-throughs, complaints, and unsubscribes shape your email performance—and how to use them to boost engagement and ROI.
Jessica Ramirez
Jul 94 min read


Send with Purpose: Email Tactics That Convert
Discover actionable email marketing best practices that drive engagement and conversions. Learn how to craft compelling subject lines, use strategic visuals, and write human-centered copy that resonates. Upgrade your email strategy with expert tips that help your brand stand out in crowded inboxes.

Laasya Mamidipalli
May 284 min read


From Cold to Hot: The Ultimate Guide to IP Warming
Master IP warming with our top 10 expert tips! Boost email deliverability, build a solid sender reputation, and keep your emails out of spam
Ryan Kosanic
Mar 182 min read


Mastering Soft Bounce Management: Keep Your Emails in the Inbox
Improve email deliverability by managing soft bounces with Braze’s new tools. Boost inbox placement, protect reputation, and engage users.

Allison Sanders
Mar 123 min read


Boosting Your Email Game: A Guide to IP Warming and Reputation Management
Boost email deliverability with IP warming and reputation management tips to improve inbox placement and avoid the spam folder.
Ryan Kosanic
Jan 292 min read


Mastering Gmail Promotions with Braze: A Guide for Black Friday Success
Master Gmail Promotions in Braze for Black Friday! Set up high-impact emails that boost deliverability and drive holiday conversions.

Allison Sanders
Nov 14, 20244 min read


The Power of Single-Message Canvases
Unlock new marketing potential with Braze's Canvas for single messages. Explore flexibility, dynamic testing & user profile updates today!

Allison Sanders
Oct 10, 20243 min read


From Clutter to Clarity: Organizing Braze Data with an Array of Objects
Streamline your Braze data with Arrays of Objects. Organize custom attributes for efficient targeting and impactful marketing campaigns.
Jasper Hortillano
Sep 5, 20244 min read


From Emails to Experiences: Transforming Marketing with Customer-Centric Journeys
Discover how to transform marketing from generic emails to personalized customer journeys. Learn key strategies for effective engagement.
Jessica Ramirez
Jul 17, 20245 min read


Four Braze Features You Shouldn’t Sleep On
Let's talk about four important braze features: Link Aliasing, Email Insights, Deliverability Center and BBC option for record-keeping.

Allison Sanders
Feb 21, 20243 min read


Case Study: Personalized Marketing Boosts Grocery Sales and Customer Engagement
Grocer boosts sales with personalized offers using marketing automation. $200K incremental sales, 27% households moved to Primary status.

Allison Sanders
Dec 7, 20233 min read


Great Ways to Spice Up Your Next Campaign
Optimize up your next Braze campaign with these advanced ideas and techniques for lasting marketing success.
Jessica Ramirez
Nov 8, 20233 min read


Don't Be Haunted by DMARC in 2024
New DMARC email requirements for Yahoo! and Gmail starting in February 2024

Allison Sanders
Oct 25, 20233 min read


What Gets Delivered Gets Read: Mastering ISP Segmentation
Master the art of ISP segmentation with Braze for optimized email campaigns and improved deliverability.

Allison Sanders
Sep 13, 20233 min read


When to Level Up Your Braze Campaigns with Liquid Magic
Unlock the power of Liquid scripting in Braze for dynamic, personalized marketing campaigns that engage and impress.
Jessica Ramirez
Aug 23, 20233 min read


Rise of the Machines: Man vs. Robot Email Open Rates
The rise of machine opens in email marketing emphasize the need for marketers to understand and track human vs. machine opens separately.

Allison Sanders
Aug 9, 20233 min read


Does Time Really Matter?
Learn tips from our experts on how to create successful time segments to execute your digital campaigns and canvases in Braze.
Jessica Ramirez
Apr 20, 20232 min read


What You Need to Know About BIMI and Email Authentication
Understand how to best leverage BIMI in email marketing for increased customer engagement, brand recognition, and optimal deliverability.

Allison Sanders
Dec 2, 20214 min read
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