Unsubscribes don’t have to be the end of the conversation. With a well-designed preference center, you can give customers control, reduce opt-outs, and build lasting trust. Learn how to make customer choice central to your email strategy—and keep inbox fatigue from driving people away.

Braze's updates: Ingest data via SMS/WhatsApp, AI copywriting with brand guidelines, and enhanced Feature Flags with new data types.