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Case Study: Scaling Lifecycle Marketing for a DTC Brand
A digitally native retail brand transformed its lifecycle marketing by migrating from Klaviyo to Braze, unifying Shopify data, and building a real-time, multi-channel customer journey across email, SMS, and in-app messaging to drive scalable growth.

Allison Sanders
Apr 302 min read


The Complete Guide to BrazeAI Operator
Marketing teams are under pressure to move faster, personalize at scale, and do more with limited resources. BrazeAI Operator is an AI marketing assistant built into the Braze platform that helps streamline marketing operations, accelerate campaign creation, and support lifecycle marketing and experimentation. Learn how teams use AI to improve marketing automation, execution speed, and engagement.

Michelle Ward
Mar 315 min read


Braze MCP Server: Faster Insights Without the Risk
Learn how the Braze MCP Server gives marketers secure, AI‑powered access to campaign insights using plain‑English questions. This read‑only approach removes reporting bottlenecks, protects live data, and helps teams move faster—from campaign analysis to onboarding and strategic planning.
Jessica Ramirez
Feb 282 min read


Case Study: From Chaos to Clarity
Three months into a failing Braze implementation, a national membership organization was drowning in manual work, stagnant performance, and major identity issues misclassifying tens of thousands of users daily. We rebuilt their journey strategy, resolved identity and duplication, and streamlined their newsletter workflow—driving ~20% email revenue growth and cutting production time to ~30 minutes/week.
Jasper Hortillano
Jan 282 min read


Make It Stick: How Braze Banners Turn Moments Into Momentum
Learn how Braze Banners empower marketers to deliver persistent, real-time messages—no dev required. Boost engagement, conversions, and campaign speed.
Jasper Hortillano
Aug 12, 20254 min read


Fix It Fast: A Braze SDK Troubleshooting Cheat Sheet for Marketers & Devs
Troubleshoot Braze SDK errors like a pro. Quick fixes for Content Cards, IAMs, and Push Notifications.
Jasper Hortillano
Apr 8, 20255 min read


Make Braze Your Favorite Martech Toy—And Actually Use It
Expert tips to turn your Braze onboarding into long-term martech success—clean data, strong processes, and campaign-ready execution strategi

Stanton Willins
Apr 1, 20254 min read


AI + You: Outsmart, Don't Outwork
Discover how AI-powered tools are transforming customer engagement—and why marketers who embrace automation are gaining a competitive edge.

Stanton Willins
Mar 25, 20252 min read


Exploring Braze's Recent Advancements: Landing Pages, Smarter Journeys & More!
Braze's latest updates bring smarter journeys, seamless landing pages, and enhanced controls—helping you engage, optimize, and scale!

Michelle Ward
Feb 27, 20252 min read


Braze Like a Pro: Microservices Integration Made Simple
Integrate Braze with microservices using API gateways & event-driven webhooks for scalable, real-time customer engagement.
Jasper Hortillano
Feb 19, 20253 min read


Master Multi-Channel Marketing with Braze
Unlock multi-channel marketing with Braze! Boost engagement through email, SMS, push, WhatsApp & more. Elevate your strategy today!

Stanton Willins
Feb 4, 20252 min read


Boosting Your Email Game: A Guide to IP Warming and Reputation Management
Boost email deliverability with IP warming and reputation management tips to improve inbox placement and avoid the spam folder.
Ryan Kosanic
Jan 29, 20252 min read


Braze, Adobe, and the Shifts in Gartner MMH: A Three-Year View
Don't judge marketing engagement software by just one year’s worth of data! See three years of Gartner's Magic Quadrant trends.

Ryan Kosanic
Nov 7, 20242 min read


Breaking Through the AI Buzz: Practical Tips for Marketers
AI in Marketing: Discover smart steps to start and examples that turn AI buzz into real results.

Stanton Willins
Oct 31, 20243 min read


Exploring Braze's Recent Advancements: New Features to Boost Campaign Efficiency
Exploring Braze's latest features for data integration, segmentation, and automation to elevate your marketing strategies and efficiency.

Michelle Ward
Oct 24, 20243 min read


Unlock Smarter Marketing: Four Braze Features to Maximize Campaign Impact
As a marketer, you’re consistently faced with the challenge of doing more with less. Between planning campaigns, analyzing data, and...
Jessica Ramirez
Sep 26, 20244 min read


Harnessing the Power of Data for Marketing in the Moment
Leverage first-party data in Marketing in the Moment to deliver real-time, personalized campaigns. Integrate, align, and engage effectively.
Ryan Kosanic
Aug 28, 20243 min read


Capitalizing on the Importance of Timing for Marketing in the Moment
Master Timing in Marketing in the Moment (MITM): Embrace real-time relevance and agility for customer-centric, impactful engagement.
Ryan Kosanic
Aug 28, 20243 min read


What You Say Matters: The Role of Messaging in MITM
Master Messaging in Marketing in the Moment (MITM): Deliver personalized, timely, and customer-centric messages to build stronger connection
Ryan Kosanic
Aug 28, 20243 min read


Weekday Warriors: Mastering the Art of B2B Messaging with Liquid Code
Learn how to schedule Braze messages for weekdays only using Canvas Flow and Liquid code to maximize engagement and effectiveness.

Allison Sanders
Jul 24, 20243 min read
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