As marketers, we talk about multi-channel marketing often, but how well do we understand its true impact? Research consistently shows that integrating multiple channels into a campaign significantly boosts engagement and sales. In fact, according to a 2022 study by Omnisend, marketers using three or more channels in a campaign see a 494% higher order rate compared to those using a single-channel approach.
However, the extent to which you can leverage multi-channel marketing depends on the capabilities of your marketing automation platform.

The Evolution of Multi-Channel Marketing
Not all platforms are created equal. Marketing automation is not a one-size-fits-all concept, and selecting the right platform is critical to meeting your marketing goals. Depending on your marketing maturity, your strategy and operations should align with your unique goals and objectives.
When you began your digital marketing journey, you might have used platforms that specialize in just one or two channels, such as Mailchimp, Constant Contact, or Vibes. These platforms are well-suited for small organizations, but their limited functionality can stunt growth when it's time to expand your channel offerings.
For marketers with more experience, navigating the selection of a platform can be more complicated. While you may be satisfied with your current system, there may be more advanced options available. Legacy providers like Salesforce Marketing Cloud, Adobe Campaign, and HCL Unica have expanded their reach from direct mail and email to include SMS, push notifications, and even WhatsApp. And while these platforms have adapted over time, they may not offer the flexibility and scalability required by modern marketers.
Meeting Customers Where They Are
Today’s marketers know that reaching customers where they already spend their time is crucial. A broader, integrated messaging approach is essential to achieving higher engagement and retention. This is where platforms like Braze come into play. With a mobile-first perspective, Braze understands the modern consumer, allowing brands to send messages seamlessly across multiple channels, including:
Email
SMS/MMS
Push notifications
WhatsApp
In-app messaging (web and mobile)
Line
OTT (over-the-top media services)
Webhooks
Why Braze?
By leveraging Braze’s extensive capabilities, brands can create meaningful, data-driven interactions that resonate with their audience at the right time, on the right platform. Whether it’s through personalized emails, dynamic push notifications, or seamless in-app experiences, Braze enables marketers to orchestrate campaigns that drive tangible results.
For those looking to move beyond the limitations of legacy platforms or single-channel providers, Braze offers the expansive reach and modern technology needed to take your multi-channel marketing strategy to the next level.
Are You Ready to Take Your Marketing to the Next Level? With Braze, the possibilities are endless. Let’s unlock the power of multi-channel marketing together.
Ready to learn more about Braze? Learn more about their focus on innovation, partnership and customer success.