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Case Study: From Fragmented Data to a Unified Global Strategy
See how Covalent unified customer identity, automated compliance, and scaled multilingual marketing for a global B2B distributor using Braze.
Ryan Kosanic
Nov 25, 20252 min read


Context Is Everything: Personalizing Customer Journeys in Braze
Learn how to use Context Steps in Braze to create smarter, more personalized customer journeys. This practical guide breaks down what they are, why they matter, and how to implement them effectively.

Laasya Mamidipalli
Nov 11, 20253 min read


AI in Action: What Braze’s Latest Moves Mean for Marketing Leaders
At Forge 2025, Braze didn’t just talk about AI - they showed how it’s reshaping modern marketing. From real-time decisioning to intelligent automation, their new tools promise smarter, faster, more personalized engagement at scale. Here's what marketing leaders need to know.

Stanton Willins
Oct 31, 20253 min read


Before They Unsubscribe: Use Preference Centers to Keep Customers – and Their Trust
Unsubscribes don’t have to be the end of the conversation. With a well-designed preference center, you can give customers control, reduce opt-outs, and build lasting trust. Learn how to make customer choice central to your email strategy—and keep inbox fatigue from driving people away.
Jessica Ramirez
Oct 28, 20252 min read


Send with Purpose: Email Tactics That Convert
Discover actionable email marketing best practices that drive engagement and conversions. Learn how to craft compelling subject lines, use strategic visuals, and write human-centered copy that resonates. Upgrade your email strategy with expert tips that help your brand stand out in crowded inboxes.

Laasya Mamidipalli
May 28, 20254 min read


Text Smarter, Not Harder: New SMS Compliance + Import Tools in Braze
Stay compliant & move faster with Braze’s new SMS updates—opt-out keyword changes + phone number-based user imports now live.

Allison Sanders
Apr 16, 20253 min read


Fix It Fast: A Braze SDK Troubleshooting Cheat Sheet for Marketers & Devs
Troubleshoot Braze SDK errors like a pro. Quick fixes for Content Cards, IAMs, and Push Notifications.
Jasper Hortillano
Apr 8, 20255 min read


Make Braze Your Favorite Martech Toy—And Actually Use It
Expert tips to turn your Braze onboarding into long-term martech success—clean data, strong processes, and campaign-ready execution strategi

Stanton Willins
Apr 1, 20254 min read


From Cold to Hot: The Ultimate Guide to IP Warming
Master IP warming with our top 10 expert tips! Boost email deliverability, build a solid sender reputation, and keep your emails out of spam
Ryan Kosanic
Mar 18, 20252 min read


Mastering Soft Bounce Management: Keep Your Emails in the Inbox
Improve email deliverability by managing soft bounces with Braze’s new tools. Boost inbox placement, protect reputation, and engage users.

Allison Sanders
Mar 12, 20253 min read


Exploring Braze's Recent Advancements: Landing Pages, Smarter Journeys & More!
Braze's latest updates bring smarter journeys, seamless landing pages, and enhanced controls—helping you engage, optimize, and scale!

Michelle Ward
Feb 27, 20252 min read


Braze Like a Pro: Microservices Integration Made Simple
Integrate Braze with microservices using API gateways & event-driven webhooks for scalable, real-time customer engagement.
Jasper Hortillano
Feb 19, 20253 min read


Master Multi-Channel Marketing with Braze
Unlock multi-channel marketing with Braze! Boost engagement through email, SMS, push, WhatsApp & more. Elevate your strategy today!

Stanton Willins
Feb 4, 20252 min read


Boosting Your Email Game: A Guide to IP Warming and Reputation Management
Boost email deliverability with IP warming and reputation management tips to improve inbox placement and avoid the spam folder.
Ryan Kosanic
Jan 29, 20252 min read


Braze Features from 2024 That Continue to Excite Us
Discover Braze’s top 2024 features: drag-and-drop landing pages, bulk profile merging, and BrazeAI™ Liquid Assistant.

Allison Sanders
Jan 23, 20254 min read


Keeping It Compliant with Braze: Your Data Privacy Checklist
Stay compliant with data privacy laws using Braze’s features. Your go-to checklist for managing consent, retention, and security.
Jasper Hortillano
Jan 9, 20255 min read


Engage Smarter: The Power of Braze’s Data Platform
Discover how the Braze Data Platform powers real-time, personalized customer engagement with seamless integrations and actionable insights.
Jasper Hortillano
Nov 20, 20244 min read


Mastering Gmail Promotions with Braze: A Guide for Black Friday Success
Master Gmail Promotions in Braze for Black Friday! Set up high-impact emails that boost deliverability and drive holiday conversions.

Allison Sanders
Nov 14, 20244 min read


Braze, Adobe, and the Shifts in Gartner MMH: A Three-Year View
Don't judge marketing engagement software by just one year’s worth of data! See three years of Gartner's Magic Quadrant trends.

Ryan Kosanic
Nov 7, 20242 min read


Breaking Through the AI Buzz: Practical Tips for Marketers
AI in Marketing: Discover smart steps to start and examples that turn AI buzz into real results.

Stanton Willins
Oct 31, 20243 min read
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