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Before They Unsubscribe: Use Preference Centers to Keep Customers – and Their Trust
Unsubscribes don’t have to be the end of the conversation. With a well-designed preference center, you can give customers control, reduce opt-outs, and build lasting trust. Learn how to make customer choice central to your email strategy—and keep inbox fatigue from driving people away.
Jessica Ramirez
Oct 282 min read


Make It Stick: How Braze Banners Turn Moments Into Momentum
Learn how Braze Banners empower marketers to deliver persistent, real-time messages—no dev required. Boost engagement, conversions, and campaign speed.
Jasper Hortillano
Aug 124 min read


Send with Purpose: Email Tactics That Convert
Discover actionable email marketing best practices that drive engagement and conversions. Learn how to craft compelling subject lines, use strategic visuals, and write human-centered copy that resonates. Upgrade your email strategy with expert tips that help your brand stand out in crowded inboxes.

Laasya Mamidipalli
May 284 min read


Smarter Messaging Starts Here: Braze Adds Context Variables, RCS & Banners
Explore Braze’s new features—Canvas Context Variables, RCS, and Banners—to create smarter, personalized customer journeys at scale.

Stanton Willins
May 203 min read


Exploring Braze's Recent Advancements: Landing Pages, Smarter Journeys & More!
Braze's latest updates bring smarter journeys, seamless landing pages, and enhanced controls—helping you engage, optimize, and scale!

Michelle Ward
Feb 272 min read


Braze Features from 2024 That Continue to Excite Us
Discover Braze’s top 2024 features: drag-and-drop landing pages, bulk profile merging, and BrazeAI™ Liquid Assistant.

Allison Sanders
Jan 234 min read


Mastering Gmail Promotions with Braze: A Guide for Black Friday Success
Master Gmail Promotions in Braze for Black Friday! Set up high-impact emails that boost deliverability and drive holiday conversions.

Allison Sanders
Nov 14, 20244 min read


Exploring Braze's Recent Advancements: New Features to Boost Campaign Efficiency
Exploring Braze's latest features for data integration, segmentation, and automation to elevate your marketing strategies and efficiency.

Michelle Ward
Oct 24, 20243 min read


The Power of Single-Message Canvases
Unlock new marketing potential with Braze's Canvas for single messages. Explore flexibility, dynamic testing & user profile updates today!

Allison Sanders
Oct 10, 20243 min read


Unlock Smarter Marketing: Four Braze Features to Maximize Campaign Impact
As a marketer, you’re consistently faced with the challenge of doing more with less. Between planning campaigns, analyzing data, and...
Jessica Ramirez
Sep 26, 20244 min read


From Clutter to Clarity: Organizing Braze Data with an Array of Objects
Streamline your Braze data with Arrays of Objects. Organize custom attributes for efficient targeting and impactful marketing campaigns.
Jasper Hortillano
Sep 5, 20244 min read


Harnessing the Power of Data for Marketing in the Moment
Leverage first-party data in Marketing in the Moment to deliver real-time, personalized campaigns. Integrate, align, and engage effectively.
Ryan Kosanic
Aug 28, 20243 min read


What You Say Matters: The Role of Messaging in MITM
Master Messaging in Marketing in the Moment (MITM): Deliver personalized, timely, and customer-centric messages to build stronger connection
Ryan Kosanic
Aug 28, 20243 min read


From Emails to Experiences: Transforming Marketing with Customer-Centric Journeys
Discover how to transform marketing from generic emails to personalized customer journeys. Learn key strategies for effective engagement.
Jessica Ramirez
Jul 17, 20245 min read


Don't Shoot the Messenger: Integrating Braze and Facebook Part 2
Explore the integration of Braze and Facebook Messenger to enhance customer engagement through non-promotional messages.
Jasper Hortillano
Jul 9, 20244 min read


The Power of First-Party Data: The Lifeblood of Modern Marketing Software
First-party data is the most valuable asset for powering marketing software platforms and driving successful campaigns and journeys.

Ryan Kosanic
Jun 5, 20242 min read


Capitalizing on Customer Inaction
Engage inactive customers by using reverse logic: identify those who didn't act by suppressing those who did. Discover innovative Braze stra

Stanton Willins
May 29, 20242 min read


Let’s be Friends. Connecting Braze and Facebook Part 1
Join us on a two-part journey to easily integrate Facebook with Braze. You'll be ready to drive meaningful engagements with your customers!
Jasper Hortillano
May 22, 20243 min read


Braze Data Integration: 6 Methods for Personalized Marketing
This guide details data integration methods for Braze, helping both new and existing users desiring enhanced data-driven customer engagement

Ryan Kosanic
Mar 6, 20243 min read


Case Study: A Retailer’s Success -Boosting Customer Engagement and Revenue with Braze, Census, and Moveable Ink
Retailer revamps marketing for customers with Braze, boosting engagement & revenue through personalized, automated campaigns.

Ryan Kosanic
Feb 29, 20243 min read
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