Exploring Braze's latest features for data integration, segmentation, and automation to elevate your marketing strategies and efficiency.

As a marketer, you’re consistently faced with the challenge of doing more with less. Between planning campaigns, analyzing data, and...

Streamline marketing with new features like AI Query Builder, One-Click Unsubscribe, and more. Enhance efficiency and user experience!

Learn how Braze's Merge Duplicates feature streamlines data hygiene, allowing effortless on-the-fly cleanup of user profiles.

Dive into collaborative magic of diverse teams in marketing tech! Unleash innovation, streamline workflows, and setup projects for success!

Harnessing the power of AI to directly benefit software coders, developers, and administrators by decoding errors.

Learn how to implement RACI principles in small projects for role clarity and efficient decision-making.

Automation suits repetition; humans offer creativity, empathy, adaptability, ethical judgment.

Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.

Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights

Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.

Marketing Operations teams are essential to the efficiency and effectiveness of advanced, forward-thinking Marketing departments.