INSIGHTS AND THOUGHT LEADERSHIP

Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients

Great Ways to Spice Up Your Next Campaign

Optimize up your next Braze campaign with these advanced ideas and techniques for lasting marketing success.

Cracking the Code: What you Need to Snag Your Own SMS Short Code

Learn the ins and outs of obtaining carrier approval for SMS enablement in Braze. Tips on getting compliance and application preparation.

Does Time Really Matter?

Learn tips from our experts on how to create successful time segments to execute your digital campaigns and canvases in Braze.

A Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three Steps

How they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.

45% Reduction in Offer Creation and Improved Attribution for an International Bank

Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights

Reduced IT Costs by Optimizing Event-Based Marketing for a Fortune 100 Insurance Company

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams