Ride the Data Wave: Setting up Braze Currents with AWS
Learn to set up Braze Currents with AWS and leverage engagement data for marketing insights.
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INSIGHTS AND THOUGHT LEADERSHIP
Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients
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Three Ways to Improve Your Inbound Marketing Game
Engage with web forms, dynamic offers & in-app marketing to capture attention, drive conversions & ensure loyalty in Inbound Marketing.
Rise of the Machines: Man vs. Robot Email Open Rates
The rise of machine opens in email marketing emphasize the need for marketers to understand and track human vs. machine opens separately.
Where Have All the Marketing Technologists Gone?
The mystery of vanishing marketing technologists! Discover the reasons behind this talent shortage and its impact on businesses.
Segmentation Success: Inclusion & Exclusion Strategies
Leverage Braze's segmentation capabilities for impactful marketing results. Learn to drive relevance and boost conversions.
Double Trouble, No More! Make Your Braze Doppelgangers Disappear
Learn how to effectively manage duplicate user records and eliminate contact fatigue from our Braze expert.
Use Personalization and Take a Vacation
Unlock the potential of personalization to create meaningful connections with your audience and achieve desired marketing outcomes.
AI vs Machine Learning: Don’t Get Caught in the Buzzword Bonanza!
Uncover the distinction between Machine Learning (ML) and Artificial Intelligence (AI) in business.
And the Winner is...Unveiling the Champion of A/B Testing with Braze!
Uncover the secret to marketing success with Braze A/B testing. Discover rules, tips, winning strategies, and more!
Hook, Line and Tester - Pro Tips for Testing with Real Data
Are you struggling with testing data workflows in Braze? Discover a better way to ensure accuracy without relying on manufactured test data.
Choose Your Own Adventure - Which Path Will Your Data Follow?
Unlock the power of data with Braze! Avoid data overload, explore the modern twist of Reverse ETL and conquer new marketing frontiers.
Know Your Numbers - When's the Last Time You Checked Your Data Points?
Track your data point usage in Braze to stay within budget and avoid overage fees. Learn how to identify inefficiencies and save costs.
My MarTech Keeps Evolving, But My CSV Stays the Same Age
Learn from our experts how to integrate legacy CSV files with modern data movement methods when transitioning to a MarTech Platform as Braze
Taking a Peek After Covid
Marketers are pros at adapting - see how the pandemic impacted digital automation, ecommerce and personalization strategy.
Being Truly Omnichannel and Data-Driven Requires a Marketing System of Record
Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.
A Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three Steps
How they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.
Martech Solution Implementations: It's Not Just Pushing Buttons
Marketing leaders often underestimate the technical expertise and resourcing required to implement new software. Here's what to expect.
35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline Company
How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams
Enabling Real-Time Marketing for a Fortune 100 Healthcare Company
How a Fortune 100 health insurance company used personalized inbound marketing to become more consumer-centric.
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