ArticleBeing Truly Omnichannel and Data-Driven Requires a Marketing System of RecordMarketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.
Case StudyA Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three StepsHow they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.
ArticleMartech Solution Implementations: It's Not Just Pushing ButtonsMarketing leaders often underestimate the technical expertise and resourcing required to implement new software. Here's what to expect.
Case Study35% Faster Campaign Execution Times After Unica Software Upgrade for a Leading Airline CompanyHow an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams
Case StudyEnabling Real-Time Marketing for a Fortune 100 Healthcare CompanyHow a Fortune 100 health insurance company used personalized inbound marketing to become more consumer-centric.
