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  • Writer's pictureStanton Willins

Exploring Braze's Recent Advancements: Unsubscribe, Data Sync, and More

One of the things that we love about Braze is that they’re constantly improving their marketing platform. Never resting, always innovating. To keep you from being “Brazed and Confused,” we want to highlight a few new features and functions that were recently released.

Paper with headline "Braze Update" coming out of a type

One Click Unsub

To keep with the demands of Gmail and Yahoo!’s new one click unsubscribe requirements (effective June 1st, 2024), Braze now easily enables you toggle on an Email Unsubscribe Header in your email template.

If you send email messages, we can’t strongly recommend enough that you start testing this feature out. For those that don’t comply with these new ISP protocols, you are in severe jeopardy of not getting your emails through to your intended recipients.

Triggered Cloud Data

Data flow management can be a fickle creature, and you’re often at the mercy of some upstream actions of which you have no control. To help mitigate the mismanagement of data coming into your Braze platform, there’s now the ability to use the Sync-Trigger API with Braze’s Cloud Data Ingestion (CDI) as the endpoint. This will allow you to start your data runs via triggered events (ex. like the completion of a source data table upload) giving you the most current data in near real-time.

Keeping the marketing data admins in mind, Braze has folded this into their operational reporting allowing you to know the count of successful, or failed, rows processed. And the error reports now include added error types down to the row level.

Better still, this CDI endpoint solution can be used for populating Catalog data as well.

Email Capture Template

Braze is a multi-channel tool and to help support you in that omnichannel pursuit they have made a new in-app Email Capture template feature. From within the in-app message editor, you’ll find a new drag-and-drop block for “Email Capture.”

screen shot of the Email Capture functionality in Braze

Then, when you’re ready to grow your email marketing list add this intuitive, no-code content block into your in-app email capture form. Once in use, it will do all the heavy lifting for you by seamlessly ingesting all the new email addresses it captures automatically into your Braze User Profile data.

Content Blocks

To help make a more uniform brand experience, Content Blocks now follow the content width settings in your web style sheets (which are most likely in a CSS format). Furthermore, there’s an updated Content Blocks interface to choose the type of Content Block (drag-and-drop vs HTML) more easily, as well as see the Content Block’s metadata like inclusion counts.

Dynamic Link Shortening

Knowing that URL links, especially those with Liquid personalization tags, can be longer in length than desired, Braze has introduced a link shortening capability. When this feature is turned on it automatically detects the Liquid code/tagging and reduces the link length. Additionally, these shortened URLs can support both basic and advanced tracking.

This is crucial in SMS as you are governed in how many characters you have available for messaging. It now frees the users to try personalized URLs without fear of the message length being an issue.

Which of these new features are you most excited to use? If you want to learn more about anything Braze related feel free to drop us a note.


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