In today’s competitive landscape, delivering personalized and engaging experiences is essential for businesses. A robust data platform like the Braze Data Platform empowers organizations to drive data-driven customer engagement by offering actionable insights, seamless integrations, and flexible data management tools.
TL:DR Braze can:
Real-Time Data Ingestion: The Braze SDKs and APIs collect and manage user behavior, purchases, and interactions, creating detailed customer profiles for enhanced marketing strategies.
Personalized Messaging Tools: Leverage real-time segmentation and Liquid Templating to deliver customized content across email, push notifications, and SMS.
Seamless Data Integration and Export: Supports data input via various tools and simplifies output to analytics platforms with features like Braze Currents and the Data Export API.
Privacy and Scalability: Ensures customer engagement is both scalable and privacy-compliant.
Real-Time Data Collection for Smarter Engagement
Braze's SDKs and APIs enable organizations to gather and sync first-party data from mobile apps and web platforms. This real-time data integration powers Braze’s ability to capture user preferences, actions, and demographics:
Centralized User Profiles: These profiles aggregate essential data on customer preferences and behaviors, forming a centralized view of each individual.
Custom Events Tracking: Define and track specific user actions (ex. “add to cart” or “purchase complete”) to create a more personalized experience.
Session Tracking: Understand how often and for how long users interact with your platforms.
This is great for organizations that have a mobile app and/or a web portal where you want to better capture your user interactions for your data-driven marketing strategies. Braze’s SDKs and APIs integrate seamlessly with your apps, enabling near real-time data flow to enrich user profiles and trigger personalized campaigns like in-app messages, push notifications, and emails.
Cloud Data Ingestion for Seamless Data Activation
One of Braze’s most tools is Cloud Data Ingestion (CDI), which enables direct syncing of user data from leading data warehouses like Snowflake, Databricks, and Amazon Redshift to unify customer engagement data. CDI empowers organizations to:
Leverage real-time behavioral insights for immediate personalization.
Build dynamic audience segments directly from your data warehouse.
Braze’s SDKs and APIs integrate seamlessly with your apps, enabling near real-time data flow, like purchases or registrations, to enrich user profiles and trigger personalized campaigns like in-app messages, push notifications, and emails.
Braze Catalogs for Contextual Data
Braze Catalogs store contextual data—like product details or past purchases—that enrich campaigns by delivering relevant recommendations and content. As an example, a retailer could use catalog data to highlight past purchases or show related product recommendations within a message. Braze Catalogs support data unification by offering a consistent, structured way to store and utilize organization-specific data across your campaigns.
Braze Data Transformation Tool
Data Transformation in Braze is a feature designed to connect your external data sources with your Braze environment. With this tool, through webhook integrations (and JavaScript if you’re tech savvy), you can perform real-time transformations of incoming event data, such as renaming fields, reformatting dates, or creating new calculated fields, ensuring that the data supports marketing personalization strategies. Another cool aspect is that it reduces the reliance on manual API calls or third-party tools since external systems can send webhook payloads directly to Braze to process automatically (just as long as they meet Braze requirements).
Personalization through Liquid Templating
Braze’s Liquid Templating feature allows you to create highly personalized messages by dynamically inserting user-specific data like names, preferences, or recent activity. Using simple syntax, you can add variables, apply conditional logic, loop through data, and format output to tailor content across channels like email, push, and SMS. For example, you can greet users by name, show different content based on their subscription level, or recommend products they’ve recently viewed. Liquid also supports connected content, pulling in external data like weather updates or live inventory. With features like fallbacks and test previews, Liquid Templating makes it easy to create impactful, relevant campaigns while avoiding common pitfalls like missing data.
Data Exports and Reporting
Braze’s data exports and reporting tools let you analyze user activity, track campaign performance, and integrate data with other systems. Key features include Braze Currents, which streams real-time data (like events, messages, and purchases) to external tools like Snowflake or Tableau for advanced analytics. The Data Export API provides on-demand access to user and event-level data for custom reports. Additionally, Braze’s dashboards and tools provide real-time insights into campaign performance and audience behavior, empowering teams to refine strategies and integrate Braze data into analytics ecosystems..
Alloys Integrations for Extended Data Unification
Braze’s Alloys partner network connects Braze with over 150 platforms, including Customer Data Platforms (CDPs), Universal Data Platforms (UDPs), and analytics tools. These partnerships help unify customer data from various external sources directly into Braze, minimizing the need for manual integrations and providing a smooth data exchange. With Alloys, you can bring in data from platforms like Census, Segment, Tealium, and mParticle, building a centralized customer profile in Braze that reflects data from every part of your tech stack.
The Braze Data Platform simplifies data unification and activation, offering organizations a single source of customer insights through SDKs, APIs, CDI, and third-party integrations. This enables you to build authentic, personalized interactions that resonate with your audience and drive long-term engagement, providing meaningful experiences.
Ready to elevate your customer engagement strategy with the power of real-time data integration and personalized marketing campaigns? Discover how the Braze Data Platform can help your business drive data-driven engagement and deliver meaningful customer experiences. Contact us today to learn more!