It’s the moment you’ve been awaiting since you signed your contract with Braze. An incoming message arrives that says, “Dear Awesome User; Congratulations, you’ve completed your Braze onboarding!”
You invested a lot of time and effort to establish the foundational elements of your new, best-in-class customer engagement tool. So now with your data sources in place, digital marketing channels configured, and your most important marketing campaigns recreated, you’re probably itching to take off the training wheels and go full throttle.
Not so fast! Before you attempt to add new customer journeys, greater personalization, and more outbound channels, please ask yourself this: are you properly staffed to get to the next level? While it’s such a simple question, it’s also a very important one. To be truly effective, you need people who really know Braze – what it’s capable of, as well as what are its limitations, and those people need to have enough bandwidth to invest in the execution.
You need the right people in place to not only tackle the required marketing and IT tasks, but also people that can generate productive connections between marketing and IT teams.
We have consistently seen Marketing teams who are properly staffed, either internally and/or with some outside help, accelerate faster in their use of Braze and achieve better ROI than those who try to wing it.
Below is a list of questions you should ask yourself, and if you’re not able to confidently say “YES” to all of them, you may want to look for some help from Braze-certified consultants:
Can you articulate the marketing vision into requirements that IT can use to source the required customer data needed to support your campaign execution?
Is your IT team fully aware of the data point implications (i.e. cost) of adding new data?
If you’re adding new digital marketing channels (e.g., SMS, In-app, Facebook), do you know how to properly configure them? Do you fully understand the unique data and privacy regulations associated with each?
Does your team have capacity to learn (and make mistakes with) the new Braze features and functions that you want to implement and use now or in the future?
Take time to reflect on those questions and your honest answers. As enter your post-onboarding phase, remember that having the right mix of qualified talent can’t be overstated. So, really assess your team's readiness and, if needed, bring in the expertise required to drive your project to success and accelerate your ability to generate positive ROI.
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