At Forge 2025, Braze didn’t just talk about AI - they showed how it’s reshaping modern marketing. From real-time decisioning to intelligent automation, their new tools promise smarter, faster, more personalized engagement at scale. Here's what marketing leaders need to know.

Unsubscribes don’t have to be the end of the conversation. With a well-designed preference center, you can give customers control, reduce opt-outs, and build lasting trust. Learn how to make customer choice central to your email strategy—and keep inbox fatigue from driving people away.

Discover actionable email marketing best practices that drive engagement and conversions. Learn how to craft compelling subject lines, use strategic visuals, and write human-centered copy that resonates. Upgrade your email strategy with expert tips that help your brand stand out in crowded inboxes.

Stay compliant & move faster with Braze’s new SMS updates—opt-out keyword changes + phone number-based user imports now live.

Troubleshoot Braze SDK errors like a pro. Quick fixes for Content Cards, IAMs, and Push Notifications.

Expert tips to turn your Braze onboarding into long-term martech success—clean data, strong processes, and campaign-ready execution strategi

Improve email deliverability by managing soft bounces with Braze’s new tools. Boost inbox placement, protect reputation, and engage users.

Integrate Braze with microservices using API gateways & event-driven webhooks for scalable, real-time customer engagement.

Boost email deliverability with IP warming and reputation management tips to improve inbox placement and avoid the spam folder.

Discover Braze’s top 2024 features: drag-and-drop landing pages, bulk profile merging, and BrazeAI™ Liquid Assistant.

Stay compliant with data privacy laws using Braze’s features. Your go-to checklist for managing consent, retention, and security.

Discover the differences between Nested Attributes & Arrays of Objects in Braze and learn how to choose the best structure for your data.

As a marketer, you’re consistently faced with the challenge of doing more with less. Between planning campaigns, analyzing data, and...

Is your team ready for post-onboarding success with Braze? Discover essential staffing tips to maximize your customer engagement ROI.

Learn how to schedule Braze messages for weekdays only using Canvas Flow and Liquid code to maximize engagement and effectiveness.

Braze's updates: Ingest data via SMS/WhatsApp, AI copywriting with brand guidelines, and enhanced Feature Flags with new data types.

Track and boost user engagement with Braze-to-Braze webhooks! Learn to create scoring models for app usage and more, all without coding.

Braze's latest features include AI-powered copy generation, message open likelihood filters, custom data deletion options, and more!

First-party data is the most valuable asset for powering marketing software platforms and driving successful campaigns and journeys.

Engage inactive customers by using reverse logic: identify those who didn't act by suppressing those who did. Discover innovative Braze stra