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Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.

Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.

How a Fortune 100 health insurance company used personalized inbound marketing to become more consumer-centric.

Marketing Operations teams are essential to the efficiency and effectiveness of advanced, forward-thinking Marketing departments.