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Engage Smarter: The Power of Braze’s Data Platform
Discover how the Braze Data Platform powers real-time, personalized customer engagement with seamless integrations and actionable insights.
Jasper Hortillano
Nov 20, 20244 min read


Mastering Gmail Promotions with Braze: A Guide for Black Friday Success
Master Gmail Promotions in Braze for Black Friday! Set up high-impact emails that boost deliverability and drive holiday conversions.

Allison Sanders
Nov 14, 20244 min read


Braze, Adobe, and the Shifts in Gartner MMH: A Three-Year View
Don't judge marketing engagement software by just one year’s worth of data! See three years of Gartner's Magic Quadrant trends.

Ryan Kosanic
Nov 7, 20242 min read


Breaking Through the AI Buzz: Practical Tips for Marketers
AI in Marketing: Discover smart steps to start and examples that turn AI buzz into real results.

Stanton Willins
Oct 31, 20243 min read


Exploring Braze's Recent Advancements: New Features to Boost Campaign Efficiency
Exploring Braze's latest features for data integration, segmentation, and automation to elevate your marketing strategies and efficiency.

Michelle Ward
Oct 24, 20243 min read


Nested Attributes or Arrays of Objects: When to use Which
Discover the differences between Nested Attributes & Arrays of Objects in Braze and learn how to choose the best structure for your data.
Jasper Hortillano
Oct 17, 20244 min read


The Power of Single-Message Canvases
Unlock new marketing potential with Braze's Canvas for single messages. Explore flexibility, dynamic testing & user profile updates today!

Allison Sanders
Oct 10, 20243 min read


Covalent’s Forge 2024 Takeaways: Learning, Networking, and Vegas Magic
Covalent Marketing shares key highlights from Braze Forge 2024: insights, networking, and unforgettable Vegas moments! #BrazeForge2024
Ryan Kosanic
Oct 2, 20242 min read


Unlock Smarter Marketing: Four Braze Features to Maximize Campaign Impact
As a marketer, you’re consistently faced with the challenge of doing more with less. Between planning campaigns, analyzing data, and...
Jessica Ramirez
Sep 26, 20244 min read


From Clutter to Clarity: Organizing Braze Data with an Array of Objects
Streamline your Braze data with Arrays of Objects. Organize custom attributes for efficient targeting and impactful marketing campaigns.
Jasper Hortillano
Sep 5, 20244 min read


Harnessing the Power of Data for Marketing in the Moment
Leverage first-party data in Marketing in the Moment to deliver real-time, personalized campaigns. Integrate, align, and engage effectively.
Ryan Kosanic
Aug 28, 20243 min read


Capitalizing on the Importance of Timing for Marketing in the Moment
Master Timing in Marketing in the Moment (MITM): Embrace real-time relevance and agility for customer-centric, impactful engagement.
Ryan Kosanic
Aug 28, 20243 min read


What You Say Matters: The Role of Messaging in MITM
Master Messaging in Marketing in the Moment (MITM): Deliver personalized, timely, and customer-centric messages to build stronger connection
Ryan Kosanic
Aug 28, 20243 min read


Exploring Braze's Recent Advancements: Data Transformation Templates, Re-render Flags, and More
Braze's latest updates include Data Transformation Templates, improved Push analytics, and enhanced features for personalized marketing.

Stanton Willins
Aug 27, 20243 min read


The Art of Preparation: Ensuring a Smooth Braze Onboarding
Prepare for Braze onboarding with a solid plan, team alignment, data readiness, and tailored training to unlock its full marketing potential

Michelle Ward
Aug 20, 20244 min read


From Onboarding to Action: Staffing Your Braze Journey for Maximum ROI
Is your team ready for post-onboarding success with Braze? Discover essential staffing tips to maximize your customer engagement ROI.

Ryan Kosanic
Aug 6, 20242 min read


Exploring Braze's Recent Advancements: Streamlining your Marketing Efforts
Streamline marketing with new features like AI Query Builder, One-Click Unsubscribe, and more. Enhance efficiency and user experience!
Jasper Hortillano
Jul 30, 20243 min read


Weekday Warriors: Mastering the Art of B2B Messaging with Liquid Code
Learn how to schedule Braze messages for weekdays only using Canvas Flow and Liquid code to maximize engagement and effectiveness.

Allison Sanders
Jul 24, 20243 min read


Don't Shoot the Messenger: Integrating Braze and Facebook Part 2
Explore the integration of Braze and Facebook Messenger to enhance customer engagement through non-promotional messages.
Jasper Hortillano
Jul 9, 20244 min read


Exploring Braze's Recent Advancements: Customer Data, AI, and Feature Flags
Braze's updates: Ingest data via SMS/WhatsApp, AI copywriting with brand guidelines, and enhanced Feature Flags with new data types.

Stanton Willins
Jul 2, 20242 min read
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