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BRAZE RESOURCES

Hear directly from our team of marketing consultants on best practices and lessons learned from working with leading clients

Rise of the Machines: Man vs. Robot Email Open Rates

The rise of machine opens in email marketing emphasize the need for marketers to understand and track human vs. machine opens separately.

Where Have All the Marketing Technologists Gone?

The mystery of vanishing marketing technologists! Discover the reasons behind this talent shortage and its impact on businesses.

Cracking the Code: What you Need to Snag Your Own SMS Short Code

Learn the ins and outs of obtaining carrier approval for SMS enablement in Braze. Tips on getting compliance and application preparation.

Segmentation Success: Inclusion & Exclusion Strategies

Leverage Braze's segmentation capabilities for impactful marketing results. Learn to drive relevance and boost conversions.

Double Trouble, No More! Make Your Braze Doppelgangers Disappear

Learn how to effectively manage duplicate user records and eliminate contact fatigue from our Braze expert.

The Myth of Multi-Tasking

Unmasking the Myth of Multitasking: Humans vs Computers. Learn the truth about its impact on productivity and well-being.

Are All Clicks Created Equal?

Accurately track email campaign performance and understand the calculation methods for email opens and clicks in Braze.

Exploring Braze's Recent Advancements: Innovations in Data Management, UI/UX, and Canvas

Discover the latest marketing automation advancements at Braze. Learn more about their most recent improvements and innovative features.

Use Personalization and Take a Vacation

Unlock the potential of personalization to create meaningful connections with your audience and achieve desired marketing outcomes.

AI vs Machine Learning: Don’t Get Caught in the Buzzword Bonanza!

Uncover the distinction between Machine Learning (ML) and Artificial Intelligence (AI) in business.

And the Winner is...Unveiling the Champion of A/B Testing with Braze!

Uncover the secret to marketing success with Braze A/B testing. Discover rules, tips, winning strategies, and more!

Hook, Line and Tester - Pro Tips for Testing with Real Data

Are you struggling with testing data workflows in Braze? Discover a better way to ensure accuracy without relying on manufactured test data.

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