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Engage Smarter: The Power of Braze’s Data Platform
Discover how the Braze Data Platform powers real-time, personalized customer engagement with seamless integrations and actionable insights.
Jasper Hortillano
Nov 20, 20244 min read


Mastering Gmail Promotions with Braze: A Guide for Black Friday Success
Master Gmail Promotions in Braze for Black Friday! Set up high-impact emails that boost deliverability and drive holiday conversions.

Allison Sanders
Nov 14, 20244 min read


Breaking Through the AI Buzz: Practical Tips for Marketers
AI in Marketing: Discover smart steps to start and examples that turn AI buzz into real results.

Stanton Willins
Oct 31, 20243 min read


Exploring Braze's Recent Advancements: New Features to Boost Campaign Efficiency
Exploring Braze's latest features for data integration, segmentation, and automation to elevate your marketing strategies and efficiency.

Michelle Ward
Oct 24, 20243 min read


Nested Attributes or Arrays of Objects: When to use Which
Discover the differences between Nested Attributes & Arrays of Objects in Braze and learn how to choose the best structure for your data.
Jasper Hortillano
Oct 17, 20244 min read


The Power of Single-Message Canvases
Unlock new marketing potential with Braze's Canvas for single messages. Explore flexibility, dynamic testing & user profile updates today!

Allison Sanders
Oct 10, 20243 min read


Unlock Smarter Marketing: Four Braze Features to Maximize Campaign Impact
As a marketer, you’re consistently faced with the challenge of doing more with less. Between planning campaigns, analyzing data, and...
Jessica Ramirez
Sep 26, 20244 min read


From Clutter to Clarity: Organizing Braze Data with an Array of Objects
Streamline your Braze data with Arrays of Objects. Organize custom attributes for efficient targeting and impactful marketing campaigns.
Jasper Hortillano
Sep 5, 20244 min read


Weekday Warriors: Mastering the Art of B2B Messaging with Liquid Code
Learn how to schedule Braze messages for weekdays only using Canvas Flow and Liquid code to maximize engagement and effectiveness.

Allison Sanders
Jul 24, 20243 min read


Capitalizing on Customer Inaction
Engage inactive customers by using reverse logic: identify those who didn't act by suppressing those who did. Discover innovative Braze stra

Stanton Willins
May 29, 20242 min read


5 Ways to Enhance Your Braze Skills Post Certification
Aced your Braze certification? Don't stop there! Learn advanced concepts, tackle real use-cases and solidify your expertise with these tips.
Jessica Ramirez
May 14, 20242 min read


Braze Easter Egg Hunt: Find the Features You Didn't Know You Needed
Ready for a Braze Easter egg hunt? Dive into the Braze platform with us and uncover hidden gems that'll supercharge your marketing game!

Allison Sanders
Mar 27, 20242 min read


Four Braze Features You Shouldn’t Sleep On
Let's talk about four important braze features: Link Aliasing, Email Insights, Deliverability Center and BBC option for record-keeping.

Allison Sanders
Feb 21, 20243 min read


Revolutionizing Dynamic Content: Unleashing the Power of Braze Catalogs in 2024
Unlock dynamic content with Braze Catalogs in 2024. Streamline personalization, manage code and content across campaigns and channels.

Allison Sanders
Jan 17, 20243 min read


Great Ways to Spice Up Your Next Campaign
Optimize up your next Braze campaign with these advanced ideas and techniques for lasting marketing success.
Jessica Ramirez
Nov 8, 20233 min read


Don't Be Haunted by DMARC in 2024
New DMARC email requirements for Yahoo! and Gmail starting in February 2024

Allison Sanders
Oct 25, 20233 min read


What Gets Delivered Gets Read: Mastering ISP Segmentation
Master the art of ISP segmentation with Braze for optimized email campaigns and improved deliverability.

Allison Sanders
Sep 13, 20233 min read


When to Level Up Your Braze Campaigns with Liquid Magic
Unlock the power of Liquid scripting in Braze for dynamic, personalized marketing campaigns that engage and impress.
Jessica Ramirez
Aug 23, 20233 min read


Rise of the Machines: Man vs. Robot Email Open Rates
The rise of machine opens in email marketing emphasize the need for marketers to understand and track human vs. machine opens separately.

Allison Sanders
Aug 9, 20233 min read


Cracking the Code: What you Need to Snag Your Own SMS Short Code
Learn the ins and outs of obtaining carrier approval for SMS enablement in Braze. Tips on getting compliance and application preparation.

Michelle Ward
Jul 26, 20234 min read
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