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Braze City x City London: AI Is Here - But Craft Still Wins
AI is scaling content faster than ever—but your customers’ attention hasn’t changed. At Braze’s City x City London event, one message stood out: volume isn’t the advantage anymore. Craft is. Here’s what the latest AI innovations mean—and why better content, not more content, will define the brands that win.

Stanton Willins
Apr 253 min read


The Complete Guide to BrazeAI Operator
Marketing teams are under pressure to move faster, personalize at scale, and do more with limited resources. BrazeAI Operator is an AI marketing assistant built into the Braze platform that helps streamline marketing operations, accelerate campaign creation, and support lifecycle marketing and experimentation. Learn how teams use AI to improve marketing automation, execution speed, and engagement.

Michelle Ward
Mar 315 min read


Braze MCP Server: Faster Insights Without the Risk
Learn how the Braze MCP Server gives marketers secure, AI‑powered access to campaign insights using plain‑English questions. This read‑only approach removes reporting bottlenecks, protects live data, and helps teams move faster—from campaign analysis to onboarding and strategic planning.
Jessica Ramirez
Feb 282 min read


AI in Action: What Braze’s Latest Moves Mean for Marketing Leaders
At Forge 2025, Braze didn’t just talk about AI - they showed how it’s reshaping modern marketing. From real-time decisioning to intelligent automation, their new tools promise smarter, faster, more personalized engagement at scale. Here's what marketing leaders need to know.

Stanton Willins
Oct 31, 20253 min read


AI + You: Outsmart, Don't Outwork
Discover how AI-powered tools are transforming customer engagement—and why marketers who embrace automation are gaining a competitive edge.

Stanton Willins
Mar 25, 20252 min read


Braze Features from 2024 That Continue to Excite Us
Discover Braze’s top 2024 features: drag-and-drop landing pages, bulk profile merging, and BrazeAI™ Liquid Assistant.

Allison Sanders
Jan 23, 20254 min read


Breaking Through the AI Buzz: Practical Tips for Marketers
AI in Marketing: Discover smart steps to start and examples that turn AI buzz into real results.

Stanton Willins
Oct 31, 20243 min read


Exploring Braze's Recent Advancements: New Features to Boost Campaign Efficiency
Exploring Braze's latest features for data integration, segmentation, and automation to elevate your marketing strategies and efficiency.

Michelle Ward
Oct 24, 20243 min read


Exploring Braze's Recent Advancements: Features for Marketers, Data Managers, and Admins
Braze's latest features include AI-powered copy generation, message open likelihood filters, custom data deletion options, and more!

Stanton Willins
Jun 12, 20244 min read


Exploring Braze's Recent Advancements: Enhancing the Customer Experience and Data Hygiene
Braze enhances customer experience with new features: data hygiene tools, Quick Push messaging, tone control for AI, Dynamic Content Cards

Stanton Willins
Apr 10, 20243 min read


Selecting the Right Marketing Automation Partner: Why Braze Leads the Pack
Choosing Braze for marketing automation is essential, providing omnichannel mastery, real-time agility, AI integration, and customer-centric

Ryan Kosanic
Apr 3, 20242 min read


Braze Easter Egg Hunt: Find the Features You Didn't Know You Needed
Ready for a Braze Easter egg hunt? Dive into the Braze platform with us and uncover hidden gems that'll supercharge your marketing game!

Allison Sanders
Mar 27, 20242 min read


Ethical Considerations of AI in Marketing
Dive into the AI Revolution in Marketing! Explore ethical considerations, and the crucial role of transparency.
Jessica Ramirez
Feb 7, 20243 min read


Brazed and Innovating: Unveiling Braze's Latest Marketing Platform Enhancements
A quick summary of the key new features and enhancements in the Jan 2024 release. This includes both AI and feature related insights.

Stanton Willins
Jan 30, 20242 min read


Cracking the Code: How AI Power Could Save Devs from Headaches
Harnessing the power of AI to directly benefit software coders, developers, and administrators by decoding errors.

Stanton Willins
Nov 14, 20232 min read


Great Ways to Spice Up Your Next Campaign
Optimize up your next Braze campaign with these advanced ideas and techniques for lasting marketing success.
Jessica Ramirez
Nov 8, 20233 min read


AI vs Machine Learning: Don’t Get Caught in the Buzzword Bonanza!
Uncover the distinction between Machine Learning (ML) and Artificial Intelligence (AI) in business.

Stanton Willins
Jun 16, 20232 min read
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