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Case Study: Retailer's Braze Makeover - 30 Days to Success
Struggling with Braze for optimal results? Discover how Covalent helped a retailer fix segmentation, optimize workflows & boost engagement.

Allison Sanders
May 10, 20243 min read


Braze Data Integration: 6 Methods for Personalized Marketing
This guide details data integration methods for Braze, helping both new and existing users desiring enhanced data-driven customer engagement

Ryan Kosanic
Mar 6, 20243 min read


Brazed and Innovating: Unveiling Braze's Latest Marketing Platform Enhancements
A quick summary of the key new features and enhancements in the Jan 2024 release. This includes both AI and feature related insights.

Stanton Willins
Jan 30, 20242 min read


Laundry Lessons for Data: Use Braze's Merge Duplicates Feature for Effortless Hygiene!
Learn how Braze's Merge Duplicates feature streamlines data hygiene, allowing effortless on-the-fly cleanup of user profiles.
Jasper Hortillano
Jan 10, 20243 min read


Exploring Braze's Recent Advancements: Data Enhancement Strategies and New Marketer Tools
A quick summary of the key new features and enhancements in the Nov 2023 release. This includes both data and feature related insights.

Stanton Willins
Dec 6, 20232 min read


Don't Be Haunted by DMARC in 2024
New DMARC email requirements for Yahoo! and Gmail starting in February 2024

Allison Sanders
Oct 25, 20233 min read


Rise of the Machines: Man vs. Robot Email Open Rates
The rise of machine opens in email marketing emphasize the need for marketers to understand and track human vs. machine opens separately.

Allison Sanders
Aug 9, 20233 min read


Cracking the Code: What you Need to Snag Your Own SMS Short Code
Learn the ins and outs of obtaining carrier approval for SMS enablement in Braze. Tips on getting compliance and application preparation.

Michelle Ward
Jul 26, 20234 min read


Double Trouble, No More! Make Your Braze Doppelgangers Disappear
Learn how to effectively manage duplicate user records and eliminate contact fatigue from our Braze expert.
Jasper Hortillano
Jul 11, 20231 min read


Are All Clicks Created Equal?
Accurately track email campaign performance and understand the calculation methods for email opens and clicks in Braze.

Allison Sanders
Jun 30, 20232 min read


Exploring Braze's Recent Advancements: Innovations in Data Management, UI/UX, and Canvas
Discover the latest marketing automation advancements at Braze. Learn more about their most recent improvements and innovative features.

Stanton Willins
Jun 28, 20233 min read


And the Winner is...Unveiling the Champion of A/B Testing with Braze!
Uncover the secret to marketing success with Braze A/B testing. Discover rules, tips, winning strategies, and more!
Jessica Ramirez
Jun 13, 20233 min read


Hook, Line and Tester - Pro Tips for Testing with Real Data
Are you struggling with testing data workflows in Braze? Discover a better way to ensure accuracy without relying on manufactured test data.
Jessica Ramirez
Jun 7, 20233 min read


Keep Calm and Braze On
Unlock the power of Braze! From learning resources to live events and expert advice from our team members. Let's master Braze together!

Stanton Willins
May 30, 20232 min read


Time Traveling with Braze: Understanding their Date-Based Nuances
Learn how to create simple user segments by age, time and date in Braze with a few simple steps.
Jessica Ramirez
May 17, 20232 min read


Know Your Numbers - When's the Last Time You Checked Your Data Points?
Track your data point usage in Braze to stay within budget and avoid overage fees. Learn how to identify inefficiencies and save costs.

Allison Sanders
May 10, 20232 min read


My MarTech Keeps Evolving, But My CSV Stays the Same Age
Learn from our experts how to integrate legacy CSV files with modern data movement methods when transitioning to a MarTech Platform as Braze
Jasper Hortillano
Apr 26, 20233 min read


Does Time Really Matter?
Learn tips from our experts on how to create successful time segments to execute your digital campaigns and canvases in Braze.
Jessica Ramirez
Apr 20, 20232 min read
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